Meadow Fresh Malaysian Campaign – Niche Marketing Group

Meadow Fresh Malaysian Campaign - Niche Marketing Group

I was sent this sketch by The Niche Marketing Group and asked if I could make it photo-realistic. The landscape was created using about 10 different hills which had to be adjusted to have the right amount of detail according to how far it was away from the viewer. The forground grass, bank and buttercups were painted with photoshop brushes. The yoghurt river itself consists of about 15 shots merged together. I actually made a large tray of yoghurt which was watered down to get the right consistancy and created “rapids” with the help of an egg whisk and my hands - messy work. The finished art is being used by Meadow Fresh for their Malaysian campaign.